WALMART APP EVALUATION
WALMART APP EVALUATION
WALMART APP EVALUATION
Description
The Walmart app evaluation focuses on analyzing usability challenges, including navigation, search functionality, and shopping methods, to identify areas for enhancing user experience and accessibility. The goal is to ensure a smoother, more intuitive shopping experience for users.
Role
User Research: Interviewer, Think-Aloud, Affinity Mapping, Data Analysis, Performance and Issue Based Metric Evaluation, SUS Report Formulation
Duration
6 months
Project Type
An academic project focused on evaluating an existing public platform to analyze its efficiency and ability to meet user requirements. This was a Midterm Project under the course — Interaction Design Methods, which includes User Research Strategies.
Problem Statment
The Walmart mobile app, while feature-rich, presents usability challenges that hinder a smooth shopping experience for users. Difficulties in navigation, ineffective search functionality, and unclear shopping methods lead to frustration, highlighting a need for improvements in user experience and accessibility.
Approach
The project was focused on User Experience Research which included the following methods:
Interviewing 10 individuals using the semi-structured interview approach. Data Collected was used to generate a persona summarizing the key user needs and challenges.
Affinity Mapping to organize qualitative data into meaningful clusters.
Retrospective Think-Alouds, which highlighted two main issues and thus the major struggles that needed attention.
SUS Report for data analysis to understand the usability of the platform against the industry standard.
Click Here To View Full Case Study 👈🏻
Description
The Walmart app evaluation focuses on analyzing usability challenges, including navigation, search functionality, and shopping methods, to identify areas for enhancing user experience and accessibility. The goal is to ensure a smoother, more intuitive shopping experience for users.
Role
User Research: Interviewer, Think-Aloud, Affinity Mapping, Data Analysis, Performance and Issue Based Metric Evaluation, SUS Report Formulation
Duration
6 months
Project Type
An academic project focused on evaluating an existing public platform to analyze its efficiency and ability to meet user requirements. This was a Midterm Project under the course — Interaction Design Methods, which includes User Research Strategies.
Problem Statment
The Walmart mobile app, while feature-rich, presents usability challenges that hinder a smooth shopping experience for users. Difficulties in navigation, ineffective search functionality, and unclear shopping methods lead to frustration, highlighting a need for improvements in user experience and accessibility.
Approach
The project was focused on User Experience Research which included the following methods:
Interviewing 10 individuals using the semi-structured interview approach. Data Collected was used to generate a persona summarizing the key user needs and challenges.
Affinity Mapping to organize qualitative data into meaningful clusters.
Retrospective Think-Alouds, which highlighted two main issues and thus the major struggles that needed attention.
SUS Report for data analysis to understand the usability of the platform against the industry standard.
Click Here To View Full Case Study 👈🏻
Description
The Walmart app evaluation focuses on analyzing usability challenges, including navigation, search functionality, and shopping methods, to identify areas for enhancing user experience and accessibility. The goal is to ensure a smoother, more intuitive shopping experience for users.
Role
User Research: Interviewer, Think-Aloud, Affinity Mapping, Data Analysis, Performance and Issue Based Metric Evaluation, SUS Report Formulation
Duration
6 months
Project Type
An academic project focused on evaluating an existing public platform to analyze its efficiency and ability to meet user requirements. This was a Midterm Project under the course — Interaction Design Methods, which includes User Research Strategies.
Problem Statment
The Walmart mobile app, while feature-rich, presents usability challenges that hinder a smooth shopping experience for users. Difficulties in navigation, ineffective search functionality, and unclear shopping methods lead to frustration, highlighting a need for improvements in user experience and accessibility.
Approach
The project was focused on User Experience Research which included the following methods:
Interviewing 10 individuals using the semi-structured interview approach. Data Collected was used to generate a persona summarizing the key user needs and challenges.
Affinity Mapping to organize qualitative data into meaningful clusters.
Retrospective Think-Alouds, which highlighted two main issues and thus the major struggles that needed attention.
SUS Report for data analysis to understand the usability of the platform against the industry standard.
Click Here To View Full Case Study 👈🏻
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